When I was a child, I wanted to be a “grown-up.” During adolescence, the idea of being mature came to my attention. Accompanying this was the notion of being able to take care of myself. Later, I wanted to live in a responsible, productive way. I wanted to be a man and not a child….
The saying goes, “Things aren’t always what they seem to be.” Ad agencies study the facets of human nature: what things attract and what maintains attention. This is because their clients want to make a sale. Often, the consumer is aware of being played but follows through, buying the product. Because marketing analysts are in…
Exposure is the experience of or contact with something. It could be a physical element or a social association. It is usually not a friendly term. Exposure is often used to articulate something bad or excessive such as radiation exposure, over or under-exposure, or even indecent exposure (something lewd, immodest, or criminal). But we want…